Gifting & Retail, India
Lulu Celebrate: Occasion-led gifting commerce connected directly to retail inventory and campaign calendars.
Lulu Celebrate is a gifting business, which means it is a deadline business. Every occasion in the calendar creates a demand spike that must be serviced inside a fixed window, and inventory has to reflect what the retail operation actually holds.
The challenge
These were the specific constraints the project had to resolve.
- Demand concentrated into sharp occasion peaks rather than spread evenly
- Gifting orders where the recipient differs from the buyer
- Inventory shared with a retail operation that is selling the same stock
- Campaign calendars needing to switch merchandising on specific dates
- Personalisation and gift messaging that must reach fulfilment intact
What we did
- Built occasion calendar merchandising with scheduled campaign switching
- Connected the storefront to live retail inventory to prevent overselling
- Implemented recipient-address flows with gift messaging and surprise mode
- Added delivery slot capacity controls for peak occasion days
- Built add-on merchandising for cake, chocolate and card attachments
Results
What the work produced.
Figures are stated only where the client has cleared them. Where a project produced results we cannot publish, we have left the space empty rather than filled it.
Services used
What the engagement involved.
Why Globosoft
Reasons that are checkable.
Growth model
We would rather be paid for the growth than the hours.
For ecommerce clients we can work on growth-share: an agreed baseline from your trailing performance, then a percentage of the incremental sales we create above it. No fixed retainer. If your revenue does not grow, we do not earn. It changes what we recommend, because we carry part of the risk of being wrong.
Keep reading
Related sectors.
Gifting & Flowers
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A retail chain going online does not have an ecommerce problem, it has an inventory truth problem. The website says in stock, the branch says sold out, and the customer finds out after they have paid. Everything else in omnichannel retail follows from fixing that.
Read onEvidence
Work we have done in this category.
Jawhara Jewellery
A maintenance engagement that became a full Shopify Plus rebuild, and tripled revenue within four months of launch.
3× revenue in 4 monthsUAETUMI
Design and UI/UX for a global premium travel brand's UAE storefront, delivered within international brand guidelines.
Global brand, UAE storefrontEgypt, KSA & BahrainAmerican Tourister
One regional foundation rolled out across Egypt, Saudi Arabia and Bahrain with localised payments, language and courier integration.
3 markets from one foundationWant work like this for your business?
Tell us what you sell and where growth has stalled. We will come back with a view on what it would take.