Home & Kitchen Appliances, Saudi Arabia
Geepas: A bilingual Shopify store for the Geepas and Royalford range, with one team running advertising across the website, Noon and Amazon.sa.
Geepas is a home and kitchen appliance brand that was already selling well in Saudi Arabia through Noon and Amazon.sa. The marketplaces bring in buyers, but every order carries a commission, the customer relationship stays with the marketplace, and the marketplace decides whose products rank first. The brief was to give Geepas a direct channel of its own, then plan marketplace advertising and website sales together so that, over time, more of those customers buy direct.
The challenge
These were the specific constraints the project had to resolve.
- Most sales running through Noon and Amazon.sa, where every order pays a commission and customer data stays with the marketplace
- Marketplace ads for several brands running on inherited campaigns, with no single view of what the spend was returning
- Over 2,000 Geepas and Royalford products, from kettles and fans to fridges and camping gear, needing one coherent catalogue
- Buyers who already know the exact model they want and decide on price, warranty and where it can be serviced
- Arabic browsing, SAR pricing and mada cards expected as standard rather than as add-ons
What we did
- Built a custom bilingual Shopify theme with Arabic RTL layout, SAR pricing and mada, Visa and Mastercard at checkout
- Organised Geepas and Royalford into one catalogue of departments and 100+ collections, searchable by name, category or model number
- Put warranty, returns and the Customer Happiness Centers in Riyadh, Jeddah and Dammam within easy reach from every page
- Added back-in-stock alerts by email, SMS and WhatsApp so a sold-out visit becomes a returning customer
- Audited GA4, Search Console and the marketplace ad accounts before scaling spend, with revenue, ROAS and ACOS per channel reviewed with the client every two weeks
- Rebuilt Noon advertising with category-level budgets and per-campaign floors and ceilings, and launched Amazon.sa Sponsored Products on an account that had never run a campaign
- Produced Arabic-first monthly content across six social platforms and built paid social around retargeting shoppers back to ksa.geepas.com
Results
What the work produced.
Figures are stated only where the client has cleared them. Where a project produced results we cannot publish, we have left the space empty rather than filled it.
Services used
What the engagement involved.
Why Globosoft
Reasons that are checkable.
Growth model
We would rather be paid for the growth than the hours.
For ecommerce clients we can work on growth-share: an agreed baseline from your trailing performance, then a percentage of the incremental sales we create above it. No fixed retainer. If your revenue does not grow, we do not earn. It changes what we recommend, because we carry part of the risk of being wrong.
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Work we have done in this category.
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3 markets from one foundationWant work like this for your business?
Tell us what you sell and where growth has stalled. We will come back with a view on what it would take.