Wellness & Personal Care, India
Dr Vinz: Shopify D2C for a wellness brand built around treatment kits and repeat purchase rather than single-product sales.
Dr Vinz is a Kerala wellness brand. Wellness customers buy an outcome, not an ingredient, and a single-product purchase rarely delivers the outcome, so the customer concludes the product does not work and never returns.
The challenge
These were the specific constraints the project had to resolve.
- Customers buying single products that cannot deliver a result on their own
- Health claims needing to stay within regulatory boundaries
- Customers shopping by concern rather than by product name
- Course adherence dropping before results appear, killing repeat purchase
- Personalisation expectations before a meaningful commitment
What we did
- Restructured the catalogue around treatment kits covering a full course at a kit price
- Built concern-first navigation mapping goals to recommended regimens
- Implemented subscription intervals matched to actual course length
- Added adherence reminders across the course to support completion
- Built a compliant claims framework so marketing copy stays within regulatory limits
Results
What the work produced.
Figures are stated only where the client has cleared them. Where a project produced results we cannot publish, we have left the space empty rather than filled it.
Services used
What the engagement involved.
Why Globosoft
Reasons that are checkable.
Growth model
We would rather be paid for the growth than the hours.
For ecommerce clients we can work on growth-share: an agreed baseline from your trailing performance, then a percentage of the incremental sales we create above it. No fixed retainer. If your revenue does not grow, we do not earn. It changes what we recommend, because we carry part of the risk of being wrong.
Keep reading
Related sectors.
Wellness & Supplements
Wellness sells on outcome, not ingredient. Customers arrive with a goal, better sleep, hair fall, energy, gut health, and buy the kit that promises to address it. The store's job is to convert a goal into a regimen and a regimen into a subscription.
Read onBeauty & Cosmetics
Beauty buyers arrive with a specific problem, a shade to match, a skin concern to solve, an ingredient to avoid. Stores that merchandise by brand and hope for the best convert far below stores that let people shop by concern, shade and ingredient.
Read onPharmacy & Healthcare
Pharmacy ecommerce in the UAE is a regulated workflow with a storefront attached, not the other way round. Prescription items require verification by a licensed pharmacist, controlled substances have their own rules, and patient data carries obligations that ordinary retail does not.
Read onEvidence
Work we have done in this category.
Jawhara Jewellery
A maintenance engagement that became a full Shopify Plus rebuild, and tripled revenue within four months of launch.
3× revenue in 4 monthsUAETUMI
Design and UI/UX for a global premium travel brand's UAE storefront, delivered within international brand guidelines.
Global brand, UAE storefrontEgypt, KSA & BahrainAmerican Tourister
One regional foundation rolled out across Egypt, Saudi Arabia and Bahrain with localised payments, language and courier integration.
3 markets from one foundationWant work like this for your business?
Tell us what you sell and where growth has stalled. We will come back with a view on what it would take.