Fragrance, UAE
Coral Perfumes: Fragrance D2C built around discovery-led merchandising, sampling and repeat-purchase journeys.
Coral Perfumes sells a product customers cannot experience before buying. In the UAE market, where oud and attar compete alongside Western eau de parfum on the same shelf, the store had to solve discovery rather than simply display bottles.
The challenge
These were the specific constraints the project had to resolve.
- Customers unable to smell the product before committing to a full bottle
- Oriental and Western fragrance lines needing different merchandising logic
- Scent families and note structures existing only as description text
- Gifting demand spiking hard around Ramadan, Eid and National Day
- Repeat purchase depending on remembering a purchase made months earlier
What we did
- Built discovery-led merchandising with structured scent family and note data
- Implemented a sampling programme with credit redeemable against a full bottle
- Separated oriental and Western merchandising logic within one catalogue
- Designed gifting flows for occasion peaks with wrapping and scheduled delivery
- Built replenishment journeys timed to bottle size and usage rather than generic campaigns
Results
What the work produced.
Figures are stated only where the client has cleared them. Where a project produced results we cannot publish, we have left the space empty rather than filled it.
Services used
What the engagement involved.
Why Globosoft
Reasons that are checkable.
Growth model
We would rather be paid for the growth than the hours.
For ecommerce clients we can work on growth-share: an agreed baseline from your trailing performance, then a percentage of the incremental sales we create above it. No fixed retainer. If your revenue does not grow, we do not earn. It changes what we recommend, because we carry part of the risk of being wrong.
Keep reading
Related sectors.
Perfumes & Fragrance
Fragrance is the hardest category to sell online because the product cannot be experienced through a screen. The stores that win do not try to describe the scent better, they build a discovery path that gets the right bottle in front of the right person, and a sampling programme that removes the risk of being wrong.
Read onBeauty & Cosmetics
Beauty buyers arrive with a specific problem, a shade to match, a skin concern to solve, an ingredient to avoid. Stores that merchandise by brand and hope for the best convert far below stores that let people shop by concern, shade and ingredient.
Read onEvidence
Work we have done in this category.
Jawhara Jewellery
A maintenance engagement that became a full Shopify Plus rebuild, and tripled revenue within four months of launch.
3× revenue in 4 monthsUAETUMI
Design and UI/UX for a global premium travel brand's UAE storefront, delivered within international brand guidelines.
Global brand, UAE storefrontEgypt, KSA & BahrainAmerican Tourister
One regional foundation rolled out across Egypt, Saudi Arabia and Bahrain with localised payments, language and courier integration.
3 markets from one foundationWant work like this for your business?
Tell us what you sell and where growth has stalled. We will come back with a view on what it would take.