Fresh Grocery, India & UAE
ChooseMyFresh: Fresh grocery commerce built from concept to execution, with slot delivery, quality-checked produce and bilingual browsing.
ChooseMyFresh came to us as a concept rather than a brief. Fresh grocery is the hardest operational category in ecommerce, perishable stock, weight-based pricing, delivery slots and a picking operation that determines whether the customer ever orders again.
The challenge
These were the specific constraints the project had to resolve.
- A large share of the catalogue sold by weight, where final price is only known after picking
- Delivery slots that must be capacity-limited so drivers are not oversold
- Perishable produce requiring quality checks before dispatch
- Substitutions needed when an item runs out mid-pick on an already-paid order
- Bilingual browsing across a catalogue thousands of SKUs deep
What we did
- Designed the commercial and operational model alongside the storefront, not after it
- Built weight-based pricing with pre-authorisation and settlement on actual picked weight
- Implemented a slot engine with capacity limits by zone and vehicle
- Built a picker workflow with quality checks and rule-based substitution prompts
- Delivered bilingual browsing designed for depth rather than a flat catalogue
Results
What the work produced.
Figures are stated only where the client has cleared them. Where a project produced results we cannot publish, we have left the space empty rather than filled it.
Services used
What the engagement involved.
Why Globosoft
Reasons that are checkable.
Growth model
We would rather be paid for the growth than the hours.
For ecommerce clients we can work on growth-share: an agreed baseline from your trailing performance, then a percentage of the incremental sales we create above it. No fixed retainer. If your revenue does not grow, we do not earn. It changes what we recommend, because we carry part of the risk of being wrong.
Keep reading
Related sectors.
Grocery & Supermarket
Grocery is the most operationally demanding category in ecommerce. Baskets are large and low-margin, items are perishable, half the catalogue is sold by weight, and the customer expects a delivery slot they chose rather than whenever the courier arrives.
Read onFood & Beverage
Every restaurant and food brand in the UAE hands 25–30% of order value to aggregators. Direct ordering is the single highest-margin channel available to you, and it only works if the experience is at least as fast as the app your customer is used to.
Read onEvidence
Work we have done in this category.
Jawhara Jewellery
A maintenance engagement that became a full Shopify Plus rebuild, and tripled revenue within four months of launch.
3× revenue in 4 monthsUAETUMI
Design and UI/UX for a global premium travel brand's UAE storefront, delivered within international brand guidelines.
Global brand, UAE storefrontEgypt, KSA & BahrainAmerican Tourister
One regional foundation rolled out across Egypt, Saudi Arabia and Bahrain with localised payments, language and courier integration.
3 markets from one foundationWant work like this for your business?
Tell us what you sell and where growth has stalled. We will come back with a view on what it would take.