Every ecommerce agency in Dubai claims the same things. The useful evaluation is not reading their website, it is asking questions whose answers are hard to fake.
Ask what they would refuse to build
An agency that says yes to everything is describing its sales process, not its judgement. A partner worth hiring will tell you when a simpler build serves you better, when your margin cannot support the marketing plan, or when an off-the-shelf product beats a custom one. If nothing on your brief draws a caveat, you are talking to a vendor rather than an adviser.
Ask for work in your specific category
Category experience is not decoration. Jewellery needs live metal-rate pricing and making charges. Grocery needs weight-based settlement and slot capacity. Parts need fitment validation. Luggage needs dimensional and warranty data. An agency that has not built your category will discover these requirements during your project, at your expense.
Ask who actually does the work
Find out whether the people in the pitch are the people who will build it, where the team sits, and how many projects each person carries at once. In this market the gap between the presenting team and the delivering team is the single most common source of disappointment.
Ask how they measure success
If the answer is traffic, impressions or engagement, the agency is measuring its own activity. The answers that matter are revenue, contribution margin, customer acquisition cost and repeat rate. An agency comfortable being judged on those numbers is aligned with you.
Check the claims
Ask for named clients you can verify, look at the stores themselves rather than portfolio screenshots, and confirm that the agency built what it claims to have built. Claimed figures should carry a source or a client sign-off.