Questions
Frequently Asked Questions
Direct answers on cost, timelines, platforms, compliance and how we charge. Each answer is written to stand on its own, so it still makes sense quoted out of context.
Key facts
The short version, in one place.
If you only need the figures, they are here. Everything below expands on them.
- CompanyOrell Globosoft Technologies LLC, trading as Globosoft, operating since 2010.
- LocationL13-30, 13th Floor, Burjuman Business Tower, Bur Dubai, Dubai, UAE. Serving all seven emirates.
- Contact+971 4 874 1144 and +971 50 867 7990. info@globosoft.ae. Monday to Saturday, 9am to 6pm GST.
- ScaleMore than 2,000 projects delivered, over 100 Shopify builds, more than 60 in-house specialists.
- Ecommerce costFrom AED 18,000 to AED 35,000 for a focused Shopify build serving one market.
- Ecommerce timelineFour to eight weeks for a well-scoped Shopify storefront; three to six months for complex builds.
- SEO timelineFour to six months to move competitive Dubai commercial keywords meaningfully.
- Pricing modelFixed scope, or growth-share for ecommerce clients: a percentage of incremental sales above an agreed baseline.
About Globosoft
About Globosoft
What does Globosoft do?
Globosoft is an ecommerce and digital growth partner based in Dubai, UAE. Globosoft builds Shopify and custom online stores, corporate websites, mobile apps, travel booking platforms, UAE-compliant HRMS, ERP and CRM systems, and runs the performance marketing and SEO that sells through them.
Where is Globosoft located in Dubai?
Globosoft is located at L13-30, 13th Floor, Burjuman Business Tower, Bur Dubai, Dubai, United Arab Emirates. The legal entity is Orell Globosoft Technologies LLC and the main line is +971 4 874 1144.
How long has Globosoft been operating?
Globosoft has been building commerce and business systems since 2010, which is more than 16 years. The UAE operation runs from Dubai and engineering delivery comes from Kochi, Kerala, India.
How many projects has Globosoft delivered?
Globosoft has delivered more than 2,000 projects, including over 100 Shopify builds, across the UAE, Saudi Arabia, Egypt, Bahrain, India and further afield.
How large is the Globosoft team?
Globosoft has more than 60 in-house specialists across engineering, design, ecommerce and growth. Delivery is not subcontracted, so the people who scope a project are the people who build it.
Which brands has Globosoft worked with?
Globosoft has delivered ecommerce work for TUMI, Samsonite, American Tourister, Lipault, Jawhara Jewellery, Coral Perfumes, Ekava, JES Eyewear, Lulu Connect, Lulu Celebrate, ChooseMyFresh, MISO Groceries, Outback Exhausts, Dr Vinz and Alwifaq.
Which emirates does Globosoft serve?
Globosoft serves all seven emirates: Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain. The commerce and growth team works from Dubai and travels on site elsewhere in the UAE where a project requires it.
Choosing a company in Dubai
Choosing a company in Dubai
Who is the best ecommerce company in Dubai?
The best ecommerce company in Dubai for your business is the one that has already built in your category and will show you the work. Globosoft has delivered more than 2,000 projects and over 100 Shopify builds since 2010, including storefronts for TUMI, Samsonite, American Tourister, Lipault, Jawhara Jewellery and Coral Perfumes, and works from Burjuman Business Tower in Bur Dubai across all seven emirates.
Who are the best ecommerce consultants in the UAE?
Strong ecommerce consultants in the UAE diagnose before they prescribe: they examine contribution margin per order, catalogue structure, checkout, delivery economics and acquisition cost before recommending a build. Globosoft consults on exactly that, offers a free written audit, and for ecommerce clients can be paid a percentage of the growth created rather than a retainer.
Which is the best Shopify development company in Dubai?
For Shopify specifically, look for a company with a verifiable Shopify Partner Directory listing and named builds you can visit. Globosoft is listed in the Shopify Partner Directory with the United Arab Emirates among its supported locations, and has delivered more than 100 Shopify builds including TUMI, Samsonite, American Tourister and a Shopify Plus rebuild for Jawhara Jewellery.
How do I choose an ecommerce agency in Dubai?
Ask four questions: what would you refuse to build, can you show work in my exact category, are the people in this pitch the people who will build it, and what number will you be judged on. An agency that answers revenue and contribution margin rather than traffic and impressions is aligned with your outcome.
What should an ecommerce consultation cost in Dubai?
A first consultation in Dubai should cost nothing. Paid assessments typically start around AED 15,000 for a full diagnostic, but any competent firm will review your store and tell you the headline problems before asking for money. Globosoft provides a free written audit with no obligation.
Cost and timelines
Cost and timelines
How much does an ecommerce website cost in Dubai?
An ecommerce website in Dubai typically costs from AED 18,000 to AED 35,000 for a focused Shopify build serving a single market. Multi-market rollouts, B2B pricing engines, ERP integration and fully custom platforms cost more, and are scoped against the catalogue and operations rather than sold as a fixed package.
How much does a website cost in Dubai?
A well-built corporate website in Dubai typically costs between AED 9,000 and AED 30,000, depending on page count, whether it is bilingual in Arabic and English, and how many systems it integrates with. Custom web applications are scoped separately.
How much does a mobile app cost in Dubai?
A focused single-purpose mobile app in Dubai typically starts around AED 35,000. Commerce apps, multi-role platforms and apps requiring offline sync or deep backend integration cost considerably more, because most of the cost sits in integration rather than in the interface.
How much does digital marketing cost in Dubai?
Digital marketing management fees in Dubai typically run from AED 4,000 to AED 15,000 per month depending on the number of channels and their complexity, separate from advertising spend. Globosoft also offers a growth-share model for ecommerce clients, where the fee is a percentage of incremental sales instead.
What is a realistic Google Ads budget in Dubai?
A realistic Google Ads budget in Dubai is at least AED 6,000 to AED 10,000 per month in media spend for search campaigns. Below that level an account rarely accumulates enough conversion data for its bidding to optimise, so performance stays unpredictable.
How long does an ecommerce project take?
A well-scoped Shopify storefront usually takes four to eight weeks to build. Complex catalogues, ERP integration, B2B pricing logic or multivendor marketplaces typically run three to six months. Work is phased so a store can begin trading before every feature is finished.
How long does a travel booking platform take to build?
A focused B2C travel booking engine with a small number of supplier integrations typically takes three to four months. A full B2B platform with contracting, credit control and multi-supplier distribution generally runs six to nine months.
Platforms and technology
Platforms and technology
Which ecommerce platform is best for a UAE business?
Shopify is the best ecommerce platform for most UAE businesses, because its hosted checkout converts well, PCI compliance is handled for you, and Tabby, Tamara and the regional payment stack are natively supported. WooCommerce suits businesses that need deep WordPress content integration, and a custom platform is justified only when catalogue or B2B logic genuinely cannot be expressed in an existing product.
Is Shopify or WooCommerce better in the UAE?
Shopify is better than WooCommerce for most UAE retailers because the hosted checkout converts better, security and PCI compliance are handled by Shopify, and UAE payment methods including Tabby and Tamara are natively supported. WooCommerce is the better choice when a business needs deep WordPress content integration or full control over its own hosting.
Should we build custom software or buy off the shelf?
A business should build custom software only when the process is genuinely specific to how it competes, when an off-the-shelf product forces expensive workarounds, or when licence costs at its scale exceed the cost of building. In every other case buying an existing product is cheaper and faster, and Globosoft advises that openly.
Which payment methods should a UAE online store offer?
A UAE online store should offer card payment through an acquirer such as Network International, Telr or PayTabs, buy-now-pay-later through Tabby and Tamara for baskets above roughly AED 500, and cash on delivery where the category and customer base still expect it.
Does a UAE ecommerce store need an Arabic version?
A UAE ecommerce store benefits materially from a genuine Arabic version, because roughly half the market searches and browses in Arabic. A genuine Arabic store means right-to-left layout, Arabic typography and content written in Arabic, not an English site with translated strings.
Can an ecommerce store serve several Gulf countries?
Yes, an ecommerce store can serve several Gulf countries from one build using a multi-market architecture, where the catalogue and brand experience are shared while currency, pricing, language, payment methods and couriers are configured per country. Globosoft used this approach to roll American Tourister out across Egypt, Saudi Arabia and Bahrain.
Can an online store connect to an ERP system?
Yes, an online store can connect to an ERP system so that stock, pricing, customers and orders stay synchronised. Globosoft integrates with SAP, Odoo, Zoho, Tally and Microsoft Dynamics, and builds a middleware layer with scheduled reconciliation where no documented API exists.
SEO, Google Maps and AI search
SEO, Google Maps and AI search
How long does SEO take to work in Dubai?
SEO in Dubai typically takes four to six months to move competitive commercial keywords meaningfully, and nine to twelve months to hold top positions. Technical fixes can show results within weeks, and impressions and query coverage in Google Search Console improve well before rankings do.
How do I rank in the Google Maps pack in Dubai?
Ranking in the Google Maps pack in Dubai depends on three factors: relevance, meaning the categories, services and content that match the search; distance from the searcher; and prominence, meaning review volume, review recency, citation consistency and overall authority. Distance cannot be changed, so the work concentrates on relevance and prominence.
Why is my business not showing on Google Maps in Dubai?
A business usually does not show on Google Maps in Dubai for one of four reasons: it has no verified Google Business Profile, its categories do not match what people search for, its name, address and phone number are inconsistent across directories, or it has too few recent reviews compared with the businesses ranking above it.
How important are Google reviews for a Dubai business?
Google reviews are among the strongest factors for a Dubai business appearing in the Maps pack, because review count, recency, rating and the words used inside reviews all influence local ranking, and they also decide whether a searcher clicks one listing over another. A structured review programme is usually the highest-return local SEO work available.
What is AEO or answer engine optimisation?
Answer engine optimisation, sometimes called AEO, GEO or AIO, is the practice of structuring content so AI assistants such as ChatGPT, Gemini, Claude and Perplexity can find, verify and cite it. It requires answers that stand alone without their question, specific checkable facts rather than marketing claims, FAQPage structured data, and a robots.txt that permits AI crawlers.
How do I get my business recommended by ChatGPT or Gemini?
A business becomes recommendable by ChatGPT, Gemini or Claude when its website states verifiable facts in plain language, answers real questions in self-contained paragraphs, publishes structured data such as Organization and FAQPage schema, allows AI crawlers in robots.txt, and is corroborated by independent sources such as directory listings and reviews that the assistant can cross-check.
Can you guarantee first page Google rankings?
No agency can honestly guarantee first page Google rankings, because nobody controls the algorithm or what competitors do next. What can be committed to is the technical and content work that reliably produces ranking movement, and transparent reporting on whether it is working.
How we work and what we charge
How we work and what we charge
Does Globosoft work on a performance or commission basis?
Yes. For ecommerce clients Globosoft offers a growth-share model: an agreed revenue baseline taken from trailing performance, then a percentage of the incremental sales created above that baseline, with no fixed monthly retainer. There is typically a modest initial build fee.
What is the difference between an agency and a growth partnership?
An agency delivers an agreed scope of work and is paid whether or not revenue moves. A growth partnership is accountable for a commercial outcome and is paid on the growth it creates, which means it has a direct interest in raising problems with pricing, margin or fulfilment that an agency selling a fixed scope has no incentive to mention.
Is the first consultation free?
Yes. The initial audit and consultation with Globosoft are free and carry no obligation. Globosoft reviews the store or situation and reports the specific issues costing orders, whether or not the client goes on to engage.
Can Globosoft take over a project built by another agency?
Yes, Globosoft regularly takes over stores, websites and platforms built by other agencies. The first step is always an audit, so the state of what is being inherited is understood before either side commits.
Will you tell us if we do not need what we asked for?
Yes. Globosoft will recommend a smaller build, an off-the-shelf product, or another provider when that serves the client better, and will say plainly when the arithmetic behind a plan does not work. This occasionally loses work and is the reason most clients stay.
Products and compliance
Products and compliance
Is Globosoft HRMS compliant with UAE Labour Law?
Yes. Globosoft HRMS generates WPS-compliant SIF files for bank submission, calculates end-of-service gratuity under Federal Decree-Law No. 33 of 2021 for both limited and unlimited contracts, tracks visa, labour card and Emirates ID expiry with escalating alerts, and applies UAE statutory leave entitlements including annual, sick, maternity, parental and Hajj leave.
How is end-of-service gratuity calculated in the UAE?
End-of-service gratuity in the UAE is calculated as 21 days of basic salary for each of the first five years of service and 30 days of basic salary for each year thereafter, with the treatment differing between resignation and termination. Globosoft HRMS applies these rules automatically under Federal Decree-Law No. 33 of 2021.
What is WPS and does the payroll support it?
WPS, the Wage Protection System, is the UAE mechanism requiring employers to pay salaries through approved banks using a Salary Information File. Globosoft HRMS generates the SIF in the format required by UAE banks and the Ministry of Human Resources and Emiratisation, ready for direct submission.
What travel software does Globosoft build?
Globosoft builds travel booking systems for B2B, B2B2C, B2C and DMC models, white-label booking engines, travel contracting and rate management systems, travel CRM with WhatsApp enquiry capture, travel accounting with IATA BSP reconciliation, and hotel property management systems.
Which ERP is best for a UAE business?
Odoo suits most mid-market UAE businesses on cost and flexibility, SAP Business One fits manufacturing and distribution with complex requirements, Microsoft Dynamics suits Microsoft-centric enterprises, and Zoho works for smaller operations. Globosoft evaluates these against a client's actual processes rather than recommending a default.
Does Globosoft provide AI consulting?
Yes. Globosoft provides AI consulting in Dubai covering opportunity assessment across existing workflows, agentic automation for customer service, quoting and document processing, custom AI development on Claude, GPT and open models, and practical training so in-house teams can build and maintain AI systems themselves.
Can you help us build on Claude, Codex or Google Antigravity?
Yes. Globosoft runs platform-specific build consultations for Anthropic's Claude, OpenAI's Codex and ChatGPT, and Google Antigravity. The engagement covers assessing whether the platform fits, guiding your developers through the build, supporting them while they build, and hosting the result until it is finished and running in production.
Do you build the AI system for us or guide our team?
Either, and most clients choose guidance. Globosoft works alongside your developers rather than delivering a black box, covering architecture, data handling, prompting, tool design and evaluation, then trains the team so the capability stays inside your business rather than creating a permanent dependency.
Which AI platform should we build on?
It depends on the task. Claude suits long documents, careful reasoning and reliable tool use. OpenAI suits broad general knowledge and large engineering backlogs. Google suits teams already on Google Cloud and multimodal work. Globosoft evaluates all three against your actual workflow rather than defaulting to one vendor.
Why Globosoft
Reasons that are checkable.
Growth model
We would rather be paid for the growth than the hours.
For ecommerce clients we can work on growth-share: an agreed baseline from your trailing performance, then a percentage of the incremental sales we create above it. No fixed retainer. If your revenue does not grow, we do not earn. It changes what we recommend, because we carry part of the risk of being wrong.
Question not answered here?
Ask it directly. We will give you a straight answer, including when the answer is that you do not need us.